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May 4, 2011

Sally Edwards

Heart Zones Training Founder and CEO

Download the "Sally Edwards, Author, Professional Athlete, Keynote Speaker, Entrepreneur" Brochure

Sally Edwards is the "Head Heart" and the founder and CEO of Heart Zones.

A former Master's World Record holder in the Ironman Triathlon, as well as a World Record Holder in the Iditashoe 100-Mile Snowshoe Race, Sally has spent the last 30+ years as a professional athlete. She has competed in some of the hardest races on the planet, including numerous multi-day adventure races and the Western States 100-Mile Run (which she won).

From the time she ran the 1984 Olympic Marathon Trials using her heart rate monitor, Sally has been at the forefront of a revolution in fitness training. Never one to trust in guesswork, Sally combined her Master's degree in exercise physiology with her experience as a professional athlete and created the Heart Zones Training System.

A founder of the sport of triathlon (and a Triathlon Hall of Fame inductee), most of Sally's recent races have been performed in her role as the National Spokeswoman for the Danskin Triathlon Series. Sally has finished every Danskin Triathlon (as of 2005, sixteen years worth) dead last, as the "Final Finisher," inspiring more than 100,000 other women to make it across the finish line in front of her. The year 2004 marked her 100th last-place Danskin finish in Denver, Colorado on July the 17th.

A prolific author of more than 20 books and 300 articles on fitness and sports, a motivational keynote speaker, and (with a second Master's degree in Business Administration) an entrepreneur, Sally is committed to helping others improve their health, fitness, and finish by listening to their hearts.

What does every woman really want, down deep, inside, and at the heart-of the matter? The answer to this question is what advertisers from cosmetics to weight loss marketers (leaches) have been trying to solve to seduce them into purchasing more of their products. Do women want hope? Do women seek solutions to their problems? Do women truly want lasting connections with others?

Triathlete phenom and business entrepreneur, Sally Edwards, who founded FLEET FEET will share her answer because only a woman knows the way to the three ā€œVā€ words: vitality, verve, vigor. Sally provides a high-energy and engaging presentation that is both interactive and motivational as she answers this question. She uses her own real-life experiences to answering the imposing question - what does every woman want?

Meet SALLY EDWARDS on May 4, 2011! Reserve NOW! Seating is limited. Phone in your reservation with a credit card: 472-0359, or mail your check, made to SWN, to: 17 E. Sonora, Stockton, CA 95203. Members' Guests: $25 reserved/$30 door; All other guests: $30

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