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April 1, 2009

Noel Fielding

of Big Monkey Group Marketing

RECESSION SALES AND MARKETING

Mr. Fieldings company, Golden State Business Consultants, offers different levels of consulting from short sales training seminars to long term contract consulting. I meet with employers and employees and can restructure aspects of the business from price point analysis, marketing and sales coaching, and team evaluations.

Mr. Fieldings presentation will cover the following points:

Recession Sales and Marketing

Determine your marketing strategies.  Don’t be fooled by advertisers, Learn what will work for your company. 

  1. What is Marketing
  2. Define your market
  3. The 4 Ps
  4. Capturing your markets attention
  5. Means of advertising (LIST PROS and CONS OF EACH)
  6. Misc...

I have a customer - Now what?
Consultative Selling

Trust / Rapport-

3 techniques to opening the gate!

  • Greeting
  • Credibility statement
  • Agenda statement
  • Engage your customer

Discovery

  • Absolutes-
  • Desires-
  • Core WIN (Wants Including Needs)

Added Value/Solution

Urgency

Close

Overcoming objections

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